Nocona Boot Company was founded in 1925 by Miss Enid Justin, daughter of H.J. Justin the founder of Justin Boots. Her goal was simple – to carry on her father’s tradition of making quality western boots in the town he loved.
H.J. “Daddy Joe” Justin was a perfectionist with every detail of his craft. He started the tradition of fine boot making and when the cowboys came through on cattle drives, he’d measure their feet and on the way back, they would pick up their boots. At the age of 12, in 1906, Miss Enid started working in her father’s shop learning the finer points of the trade, absorbing his knowledge and his love for the handcrafted boots.
After “Daddy Joe” died in 1918, other members of the family wanted to move the business to Fort Worth. Miss Enid felt so strongly that her father wanted the company in Nocona, she stayed. She borrowed $5,000 to keep seven employees in her small shop and founded the Nocona Boot Company.
Equally determined as she was ambitious, Miss Enid had a clear vision for Nocona Boot Company. Never afraid to take a risk and ready to prove her reputation as a quality bootmaker, Miss Enid sponsored a Pony Express race from Nocona to San Francisco.